Legacy WordPress Can Drain Revenue When Optimization Isn’t a Priority
A Fortune 500 apparel brand saw a 23% drop in user conversion due to outdated site architecture; modernization reversed it with measurable gains.
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Notes on agentic development.
How to turn AI into real shipping speed: audits, workflows, modernization, and the tactics that hold up in production.
More writing: Ironcrest Software blog and 815 Media blog.
Headless WordPress isn’t a cure-all—pay the cache clock or pay the price
Choosing headless WordPress without understanding cache invalidation can turn your deployment into a scaling nightmare, not a victory.
Read moreLegacy code isn’t a tech debt problem — it’s a performance trap
Many teams chase shiny tech upgrades, but the real wins come from measurable performance improvements like halving load times or improving conversion rates.
Read moreChoosing Between Microservices and Headless: When It’s Worth the Complexity
Deciding when to adopt microservices or headless architectures can make or break a project's success. Here's how to get it right without falling into traps.
Read moreThe Key Was Right, the Container Was Lying: Three Bugs That Hid Behind a Working System
Three production bugs in one night, each disguised as a different problem. All three were the same thing: a change that looked applied but was not. Here is how each one hid, and the check that catches the whole class.
Read moreWordPress + AI: Why Your Permissions Model Will Fail at 3 AM
We shipped an AI agent into a Fortune 500 apparel brand's WordPress editorial workflow. Three weeks in, concurrent requests collided on capability checks. Here's what broke and how we fixed it.
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