llms.txt won the traffic war and you didn't notice
Perplexity and Claude.com are already scraping your site for answer engines. Most teams are optimizing for the wrong metric entirely—and losing queries that never show up in GA.
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Notes on agentic development.
How to turn AI into real shipping speed: audits, workflows, modernization, and the tactics that hold up in production.
More writing: Ironcrest Software blog and 815 Media blog.
The Gap Between MVP and Operational Product Is Boring, Not Technical
We shipped three B2B SaaS products. The difference between 'works in staging' and 'survives Thursday' isn't architecture—it's unglamorous operational discipline that most teams skip.
Read moreMain Street Deserves a Real Website. The First One Is Free.
I build a lot of software, and every so often I make something I just want to hand to people: go try it, it is free, see for yourself. Mainfolk is that one. A website builder for Main Street businesses and the civic offices that keep a town running, built around a simple idea: give every site exactl
Read morellms.txt is beating your SEO strategy right now
Claude just cited your competitor's API docs instead of yours. Your organic search strategy missed it because answer engines don't follow the same playbook as Google.
Read moreWe Killed Headless WordPress After 3 Wasted Quarters
Headless WP looked elegant until we shipped it twice. Here's what broke, what we learned, and when decoupling actually makes sense.
Read morellms.txt: The SEO You're Doing for Machines That Aren't Google
Three months into building Vantage AI's knowledge layer, we realized our WordPress sitemap was worthless to Claude and Grok. Here's why structured semantic data beats keyword density now.
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